Misleading UC Video
October 28, 2009The folks over at Living with UC, which is really just a corporate site for Remicade, have a new advertisement they’ve been airing on TV. Maybe you’ve seen it. It features hockey player Fernando Pisani talking about ulcerative colitis.
I like Pisani and think he helps out the IBD community a lot, but one thing I found funny about this ad is the symptoms of ulcerative colitis that they list. The only symptoms mentioned are: fatigue, abdominal pain, and weight loss.
Really? Those symptoms are pretty general. They left out my favorite symptom–bloody, urgent, frequent, and uncontrollable diarrhea!
Maybe saying it like that doesn’t make for a catchy ad.
Keep fighting,
~Dennis
OMG-This commerical drives me nuts! It makes UC sound like a cake walk. Everytime I see it, it just want to scream at the screen. He has fatigue and weightloss, because he has cronic bloody diarreah. But all know they wouldn’t advertise that.